Marks: 20
Being a marketing manager you have been assigned a task of introducing an alternative to butter in market i.e Butter in Liquid form so that cooks won't have to melt down blocks of margarine to obtain the same product.
Required:
1: Suggest a suitable Brand Name for this alternative to butter i.e. in liquid form. (2)
2: How would you decide about the Positioning Strategy to position your product in the mind of customer? (7)
3: Who is your Target Audience and what specific Media will you use to market this product? (7)
4: Give General Comments about this new business idea that would it appeal to audience? (4)
2: How would you decide about the Positioning Strategy to position your product in the mind of customer? (7)
3: Who is your Target Audience and what specific Media will you use to market this product? (7)
4: Give General Comments about this new business idea that would it appeal to audience? (4)
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