Mgt301 Mid Term Current Paper (Dec 2010)

What is marketing research describe the 4 steps 5 marks
List down the factors involved in marketing during production 5marks
Difference between product and service 3marks
Why development of plan is important in marketing research 3 marks

Exact question main bhool gya hoon lekin un ka matlab yehi tha.........

Mgt301 Mid Term Current Paper (Dec 2010)

1. How do the personally traits effect the way people purchase items ….explain with example

2. How to implement positioning strategy

3. What do you know about marketing research and describe the 4 step in marketing research process

4. Difference between demographics and geographic segmentations

MCQ of MGT301

Concept testing of new products

· Supplier

· Employees

· Target customer

· Focus *****

Refers to designing and producing the container or wrapper for a product

· Packing

· Designing

· Branding

· Labeling

Goods bought routinely and regularly which give many thoughts

· Convincing goods

· Shopping

· Specialty

· All of the given above

All of for are characteristic which make up the actual product expect

· Quality level

· Brand name

· Features

· After sales service

The base of segmentation for business markets included

· Demographics

· Situational factors

· Personal character

· All of the given above

In a business market the buyer has to make the most amount of decision making while making a

· Straight rebuy

· New task

· Modified rebuy

· None of the above

The consumer buyer decision process beginning with………

· need recognition

· information search

· evaluation of alternatives

· purchase decision

which of the following units would most likely be considered in the study of consumer behavior

· competitor

· suppliers

· individuals

· None of the above 

Identify the contact methods used to called data

· Mail , interviews , telephones

· Mail , catalogues , and personal interviews 

· Focus ***** , online questioners

· Telephones and video conferencing

Another Paper"

Most of the mcq's were from past papers.
There were total of 28 mcq's.
2 questions of 3 marks each.
2 questions of 5 marks each.
Q.29 : Why marketers acquire information ? (3 marks)
Q.30 : What is the difference between packaging and labeling? (3 marks)
Q.31 : What is marketing information system? What are the subsystems of MIS? (5 marks)
Q.32 : What are the three levels of products and services? (5 marks)

Another Paper"

briefly explain market coverage strantegic 3 marks
different b/w modified rebuy, straight rebuy and new task 3 marks
can we manage marketing system better if yes how explain 5 marks
explain marketing process 5 marks
only 2 mcqs came 4rm old papers