Mgt301 Final Term Current Paper (Feb 2011)

Mgt301 Final Term Current Paper (Feb 2011)

bcg and what are all possible sbu's in bcg
personal selling advantages and disadvantaGES
three step global strategy
setting advertising objectives .... kyon imp hain ???
reference groups
sale person quality ..tha ..

aik yaad nahiiiiiiiiiiiiiiii ....

end ke chaps boht boht achy se karna ....

advertising, personal selling, pricing, sale promotion,

mcqs mix thy but end or pricing and mid mein se mix se ....

................

Another Paper:

Time=2 hrs
Total questions= 69

62 mcqs
7 shrts

q1 = Advertising objectives from company to company 
mention the different objectives that marketer can
have while designing their advertising stratgies (3)

q2= how has e-commerce benefited the buyers (3)

q3= mention any three goals of trade promotion (3)

q4= what do you understand by the term customer database?
identify that in how many way the companies use their database (5)

q5= briefly define e-commerce e-business and e-marketing.
how can you differentiate b/w e-commerce and e- business(5)

q6= enlist and explain any five of the 8 universal market functions(5)

q7= full services of wholesalers and how many types of wholesalers(5)