Mkt501 Final Term Current Paper (Feb 2011)

Mkt501 Final Term Current Paper (Feb 2011)

Question No: 49 ( Marks: 3 ) 
Can a person reach self-actualization without meeting the lower level of needs? Briefly explain it.

Question No: 50 ( Marks: 3 ) 
What are the different functions performed by the wholesalers?


Question No: 51 ( Marks: 5 ) 
The main focus of small businesses lies in publicity than public relations, why so?

Question No: 52 ( Marks: 5 ) 
Why studying consumer behavior is important for marketers?

Question No: 53 ( Marks: 5 ) 
While starting the process of negotiation what points will you keep in mind during the process of negotiation?

Question No: 49 ( Marks: 3 ) 
How the performance of a supply chain can be measured? Mention any three points.

Question No: 50 ( Marks: 3 ) 
What is the purpose of marketing research?

Question No: 51 ( Marks: 5 ) 
A company is using sales force automation system and aims to increase customer's satisfaction. How sales force automation system can be helpful in attaining customer's satisfaction? 

Question No: 52 ( Marks: 5 ) 
How public relations are helpful in creating goodwill for organizations? 

Question No: 53 ( Marks: 5 ) 
Differentiate between economic and psychological models.

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Another Paper:

I attempted my mkt ppr today. Almost 6,7 mcq were new. Subjective portion I remember is as follows:-

Explain situations where a company may NOT need to have a distribution channel. 3marks

Explain why non profit organizations need to do SWOT analysis. 3marks

Explain safety needs. give atleast 4 exapmles. 5marks

explain why promotion is a weak area of wholsalers. 5marks

Cell phones n video games have now become mass media. Justify this with logical reasons. 5marks