Guess paper mkt501

Guess paper mkt501

Final term

Subjective

Q: Is organizing important for all levels of managers? Give your opinion.

Q: Suppose that an organization has some distinctive competencies, how long it will retain those competencies?

Q: Discuss the Boston Consulting Group (BCG) matrix and explain its usefulness in segmenting businesses. Discuss the characteristics for each of the four categories based on the BCG matrix..

Q: Every product has tenure in a market, some products occupy the market and some are obsolete. Keeping product life cycle in mind, explain the stages of product life cycle and give the example of any product that are near to decline or obsolete.

Q: The process which determines what place will be occupied in the given market with the ongoing products is called positioning. Explain different ways to position a product, service and idea with the help of example.

Q: Define contribution margin analysis and how is it important in deciding

Whether to add or remove a product in portfolio?

Q: What are the important questions, regarding customer segment, a marketer

Should consider while selecting a distribution channel for the segment?

Q: As a marketing manager of a company you are assigned a task to close a deal

with other company which requires negotiation. You have taken necessary

steps that are required before negotiation now what necessary steps you

would take to complete negotiate with that company?

Q: What is the most generally used model for buyer decision making? Discuss its

different stages

Q: Explain the five

Levels stated by Maslow s hierarchy of needs by giving

Suitable examples.

Q: What are different styles of selling? Give examples.

Q: What is the importance of distribution channels and how channel members

Add value to a channel?

Q:BCG is a strategic planning tool. How BCG matrix is beneficial for companies?

Q: What are the critical issues of supply chain management?

Q: Identify the type of price discrimination in each case given below:

Q: Case 1: The Zoo often charges a lower admission fee for the student s trips.

Case 2: The cinema varies its seat prices according to the audience preferences

for different locations.

Case 3: Some stores offer discount for bulk purchases.

Case 4: A cellular company is offering low call rates after 10 minutes phone

calls.

Case 5: Higher gasoline prices on highways.

Q: Internal analysis is used to evaluate the strengths and weaknesses of

company s internal environment. What factors a company need to evaluate

while doing internal analysis?

Q: What does it mean money is invested in advertising? Is advertising all about

investment? Why or why not.

Q: BCG is a strategic planning tool. How BCG matrix is beneficial for companies?

Q: What are the critical issues of supply chain management?

Q: What could be the disadvantages for customers and advantages for companies of “price war”?

Q: Discuss a few factors that help marketers in charging premium prices.

Q: How Vertical Marketing System is different from traditional distribution channels? Q: How the Coordination and control is achieved by firms involved in this system?

Q: How does the process of market segmentation lead an organization to spend its “Promotion” budget more efficiently and effectively?

Q: How ‘intensive distribution’ is different from ‘selective’ and ‘exclusive’ distribution setups? Which of these is most probably be used by the following and why?

a. Vacuum cleaners manufacturers

b. Motor cycle companies

c. Internet service providers